Maybe it's because the client has some kind of problem or something happened to them in the past that makes me feel really empathetic. I've done jobs that are extremely tedious, but I find a reason to care. If you can't find the inspiration, you need to keep working until you do. The time to get inspired is during pre-production. You have to believe in everything you're doing. If you don’t have a strong opinion or strong voice, or aren’t ready to get this done, you're dead in the water. If you don't have a vision, it’s because you don't know what your project is about. “The vision of the story is definitely number one. Watstein recommends having a strong idea of what the project should be. Promoting and Distributing: These activities involve getting the finished product out into the world and noticed by viewers.Īdam Watstein is a Co-founder of Sharpshooter Pictures, a full-service video production company based in New York state.Editing, Sound, and Effects: After shooting and during post-production, a team pulls all the pieces together and adds elements to make it complete.The many moving pieces make location scheduling even more critical than most projects. When production starts, all personnel (both talent and crew) and equipment have to be at the correct location at the right time. Locations: This part of planning involves finding locations for shooting and then acquiring permission or permits to use the space.All talent will need to be audited and scheduled. Talent: Talent includes anyone who works as a voiceover artist, actor, singer, dancer, and other type of performer.Crew: This group can include a director, camera and sound people, production assistants, craft services, and other support staff.Planning a video project requires not only traditional project management skills, but also knowledge of the intricacies of creating a video.īelow are some of the elements involved in a video marketing plan: Improve Video Production Planning with Smartsheet for Project ManagementĪ video project needs a plan, which you can use as a roadmap to deliver the project on time and on budget. ![]()
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